Why You Should Always Avoid The Dreaded “Account Manager”

Have you ever worked with a company and had to speak with an “Account Manager” before? Most marketing companies have an “Account Manager” and a “Technical Manager”, you probably never knew about the 2nd guy, he’s not supposed to speak to clients but guess what? THIS IS THE GUY YOU WANT TO SPEAK WITH …why? …

Most Costly Keyword Mistake – And Simple Way To Avoid It

So let’s say you are a Paralegal in Toronto and want to market yourself using Google Adwords. You service clients in and around the GTA/York Region (Etobicoke, Woodbridge, Vaughan, North York, Scarborough, Richmond Hill, Markham). The first step is selecting the appropriate keywords. The keyword “paralegal” would be the first and most logical one right? …

Established Airport Limo Service Doubles Their Monthly Bookings

Bala has been running his airport limo service, Newmarket Taxi & Limo, for over a decade, providing residents of York Region with safe and reliable transportation to and from the airport. A firm believer in advertising, Bala has tried various methods including the yellow book, various newspaper ads and online marketing. In terms of online …