Most Costly Keyword Mistake – And Simple Way To Avoid It

So let’s say you are a Paralegal in Toronto and want to market yourself using Google Adwords. You service clients in and around the GTA/York Region (Etobicoke, Woodbridge, Vaughan, North York, Scarborough, Richmond Hill, Markham).

The first step is selecting the appropriate keywords. The keyword “paralegal” would be the first and most logical one right?


This is the MOST COMMON pitfall I see local business owners make. If someone goes to Google and simply searches “paralegal”, or whatever your local business may be, the user could be searching for a NUMBER of things such as

  • The definition of a paralegal
  • Paralegal jobs/opportunities
  • How much money paralegals make
  • How to become a paralegal
  • That sexy paralegal in the TV show Suits

The list goes on and on and bottom line is you do NOT know what their intent is. You’re probably now wondering, “okay…so what’s a better keyword?” Well, for starters “paralegal Toronto”. Why is this such a better keyword? Adding a city to your keyword also adds HIGH MONETARY INTENT…aka potential clients, ready to buy from you with cash in their hand!! If someone is going to Google and searches “paralegal Toronto” or “paralegal Markham” or “paralegal North York”, 9 times out of 10 they are looking to hire a paralegal that services the area specified.

So rather than gambling your marketing dollars on people with unknown intent, wouldn’t you rather concentrate it on people ready to write you a cheque?

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I want you to take a look at the time and money you are currently spending to grow your business. Ask yourself…are you throwing mud at the wall and hoping it will stick? Or are you targeting potential clients ready to buy your services with cash in their hands?

If you’re not sure of the answer, don’t sweat it, I have some good news for you BUT I warn you not to go any further if you are not serious about growing your business. I’m not talking about the odd new client here or there, I am talking about aggressive growth; doubling even tripling your monthly volumes. Cool?


The first thing I need to know is: Are you currently marketing your business online?

If Yes –> Let me take a look at your campaign, 100% FREE, I can show you where you can reduce costs, improve your performance and get more out of your marketing

If No –> Let me build a custom marketing plan for your business 100% FREE, where I can detail to you how we can grow it as quick as possible in a few short months

All I need you to do is:

  1. 1. Fill out this quick 3 minute survey (really easy questions, I promise), so I can conduct some research on your business/local market.
  2. 2. Then at the very bottom of the survey, book a date/time that works best for you so I can walk you through your marketing plan (should only take 20-30 minutes).


Click Here To Start Your Survey>>>

Jay Vasantharajah
ClientFlo Media

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