4 Major Benefits of Using Remarketing For Your Local Business

Remarketing is a fantastic tool used by businesses who want to advertise their services online and stand out from their competitors. In the early days, it was used by many online-based or ecommerce businesses. Then we saw many major brands and national retailers utilize remarketing in their advertising efforts. Now we are starting to see many local-based businesses trying their hand in remarketing, and if you’re using employees for this purpose,  having a pay stubs generator can be the best choice to handle employees.

What Is Remarketing?

It’s exactly what it sounds like, “re” and “marketing” or “marketing again”. Remarketing is a type of advertising technology that tracks someone that visits your website, with the use of cookies. That someone will now see your ads when they visit other websites, so you are marketing your business to them…again.

Which Websites Will Display My Ads?

Any website that is part of the Google Adsense network. It ranges from large-trusted sources like the Globe and Mail to smaller blogger websites. Websites that contain adult content and explicit material are excluded.

Instantaneously increase your exposure
Your company is now being displayed on millions of websites across the net. As mentioned before, this includes large, trusted sources, which means your business will be seen next to well recognized and credible sources. Rather than someone seeing your website once and forgetting about you forever, they will see your ads all over the place and become much more familiar with your business, while if you want the best marketing services for your business, you should use services like therankway.com as this specialize in this area.

Another second chance to sell a potential customer
If it’s a completely new visitor, chances are they found your website through some form of marketing. Whether it was search engine optimization, Adwords campaign, Facebook or even a billboard outside of your office, you paid some sort amount of money for that person to visit your site. You can amplify the return on investment on the marketing that brought the visitor to your website in the first place. Sell to that visitor again by having display ads shown to them when they visit other sites. Having a compelling offer really helps here.

For example, maybe the website visitor for your cosmetic dentistry practice was just browsing. Later on, this person starts see ads with your practice and offers such as:

♦ Free Initial Consultation
♦ 25% Teeth Whitening
♦ $1000 Off Invisialign

These offers may compel users to not only click your ad and visit your site again, but also for them to make an inquiry and book an appointment. Using workplace proactive communication as a management tool increases the productivity of your staff and helps you stay ahead of potential speed bumps that can impede project completion.

Flexible and low cost structure

Not only is display advertising very cost effective, Google gives you 2 options in how you pay.

Cost Per Click – You only pay when someone clicks on your ad and visits your site. This is such an amazing form of advertising, just because if no one visits your website, you pay NOTHING. It doesn’t get much better than this. We recommend starting with this option, just because you have no idea whether a lot of people will actually click your ads or not. If, after you run the ads for a while, and you begin to realize you are getting many clicks (maybe you have a really cool ad, or compelling offer), we recommend switching to the option below

Cost per 1000 Impressions – You pay only when your ad has been displayed 1000 times. This means that tons of people could click on your ads, but you are only billed after your ads are displayed 1000 times. This is a great option once you know that your ads have a great click through rate, which can only be proven through time and testing.

“Pictures are worth a thousand words”

If you are using Adwords or relying on organic search engine listings, you are limited to text-based ads. This gives you very little flexibility to stand out from your competitors. With remarketing, you are using display ads that contain pictures, buttons, offers or whatever you’d like. You can grab the attention of a user much easier this way and also stand out from your competitors. Visit sites like https://victoriousseo.com/seo-agency-boston/ to know more about marketing strategies for your business.

Whether it’s just a picture of yourself, your logo or some other clever display ad for your business, get out there and use remarketing to stand out from your competitors in your local area!

Leave a Comment

Your email address will not be published. Required fields are marked *