Why You Should Always Avoid The Dreaded “Account Manager”

Have you ever worked with a company and had to speak with an “Account Manager” before? Most marketing companies have an “Account Manager” and a “Technical Manager”, you probably never knew about the 2nd guy, he’s not supposed to speak to clients but guess what? THIS IS THE GUY YOU WANT TO SPEAK WITH …why? …

Most Costly Keyword Mistake – And Simple Way To Avoid It

So let’s say you are a Paralegal in Toronto and want to market yourself using Google Adwords. You service clients in and around the GTA/York Region (Etobicoke, Woodbridge, Vaughan, North York, Scarborough, Richmond Hill, Markham). The first step is selecting the appropriate keywords. The keyword “paralegal” would be the first and most logical one right? …

How A Citation Can Increase Your Revenue Drastically

Why Your Business Can Benefit From Citations Simply, a citation is anytime your business is mentioned on the web, whether a link is attached or not. There are many different ways your business can be mentioned; some examples of citations are noted below: Company name on its own Company name and phone # Company name, phone …

4 Major Benefits of Using Remarketing For Your Local Business

Remarketing is a fantastic tool used by businesses who want to advertise their services online and stand out from their competitors. In the early days, it was used by many online-based or ecommerce businesses. Then we saw many major brands and national retailers utilize remarketing in their advertising efforts. Now we are starting to see …