There are 3 types of customers that visit your website.
The first 2 customers may need to call around, talk to someone, get more information. But the 3rd customer is ready to take action, and if they cannot book themselves an appointment, consultation or the service online, you’re leaving money on the table!
…You’re really going to hassle that customer to call your business and speak to someone?
…What if the call is missed?
…What if they’re at work, or they’re busy and can’t call?
…Or simply just don’t want to speak to someone, especially because they already know what they want. You risk them booking online with your competitor!
…And your existing customers? Give them the gift of not wasting their time, by having them book future appointments/consultations/service online on your website.
Your website doesn’t have the ability to taking online bookings? Well…….
Step 1: Let Your Customers Choose A Service, Date/Time
Step 2: You Approve/Decline or Request Another Date/Time (OPTIONAL)
Step 3: Customer Receives Reminder About The Appointment Beforehand
Step 4: Manage All Your Online Bookings in One Place
>Your business wastes less time on the phone
>You save your type #3 customers a lot of hassle (or save them from going to a competitor)
IT’S A WIN-WIN. So what are you waiting for? Click the link below and let us setup online booking for your business today:
Here at ClientFlo we have the privilege of working with hundreds of clients across SEVERAL different industries. As a result, we have a wealth of data that can provide enhanced marketing insight when it comes to spend and performance metrics.
We decided to publish the data to the public.
What does “CPL” in “CPL Report” stand for or mean?
Well let me start of by stating that ClientFlo is a performance marketing agency. There are tons of digital marketing agencies out there that like to show off their creativeness or brag about awards they’ve won. At ClientFlo there is only 1 thing we care about: results for our clients.
CPL stands for Cost per Lead. It’s a simple metric that is derived from dividing total ad spend by the number of leads it produced. We believe that this metric is by far the most telling measure of how effective your marketing is. Thus, “The CPL Report”, stems from our agency’s DNA of being ultra performance-driven.
Please see below for the aforementioned data as well as an explanation for each metric. The data is based on performance over the 2016 calendar year, meaning the metrics seen below is what the average individual client in each of the stated industries experienced in 2016.
|Industry||Impressions||Clicks||CTR||Cost||Cost per Click||Leads||Conversion Rate||Cost per Lead|
Impressions – The number of times the clients ad appeared on the internet. This could include search results page, display network or video play.
Clicks – The number of times a viewer actually clicked on the ad.
CTR (Clickthrough Rate) – The division of Clicks / Impressions, it’s a measure of how effective your ad copy or targeting is.
Cost – The total amount of ad spend the client has paid.
Cost per Click – The amount of ad spend paid every time someone clicks on a client’s ad.
Leads – The number of inquiries from new customers (phone & email) as a result of the marketing campaigns.
Conversion Rate – The division of Leads / Clicks, it’s a measure of how effective your landing page is. After someone clicks on a clients ad and lands on their page, how many of them are taking action?
Cost per Lead – The division of Cost / Leads, this holy grail of performance metrics. It details how much clients are paying for each new customer to contact their business and inquire about their service.
We are in the process of developing a regular series for “The CPL Report” where we will publish marketing data either monthly or quarterly along with insightful commentary and analysis for small business owners as well as fellow digital marketers.
There are thousands of ad targeting parameters and dozens of different ad formats we can use to target audiences on Facebook. But it requires a targeted Facebook marketing strategy to reach motivated and very specific segments. Targeted ads not only improve conversion rates but also allow us to discover audiences that are most likely to become Facebook fans. Although Facebook advertising is extensive and complicated, it can also prove to be cost-effective and efficient. Facebook’s targeting options are so extensive that we can even target a group of 10-20 people. Here are some powerful tips that can help effectively target profiles on Facebook.
Life-event based targeting allows us to target people experiencing different life events. Nothing comes close to Facebook when it’s about targeting people based on their major life events as it covers almost every conceivable life event because people normally post these events in their timelines. Life-event targeting is unique in a sense that it allows targeting audience at specific intervals of time. For example, jewelry businesses would be interested in people who are about to get engaged, married or celebrating their anniversary. Similarly, a funeral home would target people who are terminally ill, planning a funeral or lost their loved one.
Facebook gives advertisers the power to reach audiences beyond their CRM databases, allowing them to target highly specific segments through different buying behaviors. FB also shows the number of profiles we can target in each purchasing behavior subcategory like food and drink, health and beauty, clothing and more. We can further drill down into behavior types within each general category. The options here are virtually limitless and bound only by our imagination.
Facebook’s Custom Audiences feature allows connecting with existing contacts and also works well the other way around. Campaign efficiency can be increased by excluding existing customers from a campaign e.g. if a company is offering a free trial of the software, there is no point on wasting clicks by showing ads to existing and loyal customers. Custom Audiences can be created using some available tools, including uploading email, phone number and Facebook id list of customers or based on site visitors and app activity. After a list is uploaded, we can then specifically target or exclude the whole list or even target or exclude subsets of the uploaded list. Other targeting parameters can also be applied to the custom audience, which makes it a particularly powerful tool to target the right audience.
Custom Audiences is also very useful and powerful when you want to target your existing customers. For example, you can target customers who earn a particular salary, work in a particular industry, live in a particular area and have specific buying preferences. This allows serving more targeted and personalized ads.
Layered targeting allows advertisers to target extremely specific profiles using combinations of factors such as age, location, income and much more. This strategy works best if you want to target a limited and very specific group of people or even a couple of people. Using layered targeting, your ads can be tailored to address specific needs of specific people. Most commonly used variables include demographics, interests, and behaviors.
Demographics covers factors including employment status, education level, the field of study, ethnic affinity, income level, household and lifestyle status and more. The interests section includes preferred technology, food and drink, entertainment, hobbies and activities, fashion and shopping, sports and outdoors, family and relationships and business and industry. Behaviors-based targeting allows reaching people based on their intents and purchase behaviors.
Lookalike Audiences is a great way to target potential customers even if you don’t have an email or phone list, by mirroring the Facebook fan base. This allows expanding beyond reach, while still targeting very specific profiles by creating audiences that mimic your audience. You can expand or contract your target audience once you have selected the type of audience to replicate. Lookalike Audiences feature works even better if you already have an email and phone list and helps expand and mirror existing base. Facebook makes it very easy to find the top 1% of users with similar preferences using this feature.
The first step in any advertising campaign involves understanding your target audience and knowing their exact needs. Creating personas for ideal customers and answering questions like who they are, what they do, what their expectations are, where they live, what language they speak, what are their interests and hobbies and so on helps you identify specific profiles and target them more effectively. Although many advertisers think Facebook is not a good place to advertise, if done properly using a ton of targeting combinations and options, it can prove to be very effective.
However, it takes time and effort to research and try different methods to find out which one works best for your business. Depending on your business objectives, you can use one or more targeting options to limit or expand your audience. If you are on a tight advertising budget, you can focus only on a very specific group of people using layered targeting. Similarly, lookalike audiences work well for those wanting to expand their existing base.
Whether you’ve just launched your new AdWords account yourself…or you’ve hired an agency like us. You are probably very eager to see new business driven to your website or maybe you’re an agency or just trying AdWords for a friends business. Whatever the situation is, once you’ve set your campaign to go live many people are driven by the same impulse — to Google our own ads.
Many people start to panic, and worry if their ads are showing for keywords. Are they above or below the competition? Analytics…and metrics are fantastic, but they can pale in comparison to the feeling of seeing your ads on the page, proudly positioned within the top 3 or 4 spots, opening the doors to new potential customers you are waiting for.
Where do we start, there are a number of reasons with Googling your own ads. Perhaps the first problem is that just because you can see your ads when you search for them, doesn’t actually tell you the health of your campaign, and can actually harm your campaigns longevity.
Are you even searching the right things? Some ads are targeted towards specific locations by miles, cities, or even demographics chances are you may not simply be one of the targeted few. For example, if your ads are targeted towards mobile users in Mississauga, ON and you decide to check on your ads when you get home in Milton, ON on your home desktop well changes are it is very unlikely to trigger your ad.
Maybe Google doesn’t like you. Google may have simply chosen, to show you a different ad for that particular search.
There are hundreds of competitors on AdWords bidding for the same keywords. If Google estimates that historically you only have enough budget to compete against everyone else than 50% of the searches on that particular keyword that day, it may only show your keywords 50% of the time. If you happen to be in the segment of searches that don’t see it than it will appear to you that the ad isn’t running, even though everything is fine on the back end.
Continuously Googling your own ads may just annoy Google, and ban your IP from showing them to you.
That’s right! Ads are a tailored experience to each user, so Google may not know these ads are yours specifically. However, if the algorithm thinks that you personally aren’t interested in the Ad, or maybe you’ve seen it enough times Google will stop showing them to you entirely.
Googling, your own ads may be wasting your budget.
Even if you decide to just quickly check. Every time someone searches a topic on Google, it holds an ad auction and attempts to show the most profitable and highest quality of ads. The deciding factor of whether or not your ads show up is a matter of how attractive it is to the people searching — how likely are searchers to click on your ad, and how much are you willing to pay? If you have a high quality score compared to your competition, Google will show your ads even if you’re not necessarily bidding as much. Conversely, if you have a low quality score for a keyword you’ll need to make up the difference by increasing your bid per click.
….To conclude, every time you view your ads and don’t click on them, you are essentially decreasing your attractiveness to Google and increasing the cost per click necessary to keep your position.
Have you ever worked with a company and had to speak with an “Account Manager” before?
Most marketing companies have an “Account Manager” and a “Technical Manager”, you probably never knew about the 2nd guy, he’s not supposed to speak to clients but guess what?
THIS IS THE GUY YOU WANT TO SPEAK WITH
…why? The technical manager is the actual expert in control of your advertising campaign. He is the one that has the most knowledge on what’s going on with your marketing and may have ideas/suggestions to improve performance.
And what does the account manager do? He’s just a sales guy, he’s there to schmooz you, pretend like he knows what’s going on and make you feel like everything is alright. It’s a chain of broken telephone like:
YOU: “I want change X” > Account Manager: “Please make change Y” > Technical Manager: “Ok sure, but Z would make more sense…”
That’s NOT how we operate at ClientFlo. Here are the 3 individuals that are responsible for managing your campaign:
You can speak directly with me, or, Christian or Rajiv, doesn’t matter, point is we’ll all be equally knowledgeable with your campaign AND work with you as a cohesive TEAM to deliver you results. Rather than the reactionary model above, we take a proactive approach like:
ClientFlo: “We think doing XYZ makes sense, as it would increase performance” > YOU: “wow, fantastic, let’s do it!” > DONE
With a successful track record of RAPIDLY growing businesses through digital marketing…imagine having these 3 ROCKSTAR digital marketers on your team, promoting Your Company!
Well, guess what? You can make it a reality today by clicking the link below, filling out a quick 3-minute survey and booking a date/time to speak with 1 of us.
P.S. In recent years, Account Managers have disguised themselves with titles like “Consultant”, “Analyst” and “Business Development Rep”.
So let’s say you are a Paralegal in Toronto and want to market yourself using Google Adwords. You service clients in and around the GTA/York Region (Etobicoke, Woodbridge, Vaughan, North York, Scarborough, Richmond Hill, Markham).
The first step is selecting the appropriate keywords. The keyword “paralegal” would be the first and most logical one right?
This is the MOST COMMON pitfall I see local business owners make. If someone goes to Google and simply searches “paralegal”, or whatever your local business may be, the user could be searching for a NUMBER of things such as
The list goes on and on and bottom line is you do NOT know what their intent is. You’re probably now wondering, “okay…so what’s a better keyword?” Well, for starters “paralegal Toronto”. Why is this such a better keyword? Adding a city to your keyword also adds HIGH MONETARY INTENT…aka potential clients, ready to buy from you with cash in their hand!! If someone is going to Google and searches “paralegal Toronto” or “paralegal Markham” or “paralegal North York”, 9 times out of 10 they are looking to hire a paralegal that services the area specified.
I want you to take a look at the time and money you are currently spending to grow your business. Ask yourself…are you throwing mud at the wall and hoping it will stick? Or are you targeting potential clients ready to buy your services with cash in their hands?
If you’re not sure of the answer, don’t sweat it, I have some good news for you BUT I warn you not to go any further if you are not serious about growing your business. I’m not talking about the odd new client here or there, I am talking about aggressive growth; doubling even tripling your monthly volumes. Cool?
The first thing I need to know is: Are you currently marketing your business online?
If Yes –> Let me take a look at your campaign, 100% FREE, I can show you where you can reduce costs, improve your performance and get more out of your marketing
If No –> Let me build a custom marketing plan for your business 100% FREE, where I can detail to you how we can grow it as quick as possible in a few short months
All I need you to do is:
Simply, a citation is anytime your business is mentioned on the web, whether a link is attached or not. There are many different ways your business can be mentioned; some examples of citations are noted below:
A few citations are automatically created by directories looking to increase their listings. These directories will not always give you a complete citation. When you enter your business we recommend entering a complete citation. We have defined a complete citation for your reference.
Complete citation includes your company name, address, and phone number. Any citation lacking one of those 3 pieces of information is an incomplete citation.
How Will Citations Increase My Revenue?
When it comes to local search rankings, citations are a key factor. Getting ranked on the top of the first page of Google leads to more exposures, which leads to more people landing on your website, more phone calls, more consultations/estimates, more paying clients.
Think of the directories that most people frequent, business listing sites like yellowpages.com, yelp.com, goldbook.com, etc. These are known as structured citations.
Any mention of your business on the web is considered a citation, unstructured citations can be found on blogs, newspaper sites, event listings, government websites. The more traffic the sites have that mention you, the more reputable it will be when a search engine considers who should be ranking first. For example, getting a mention on The Globe And Mail website is significant because they have a massive readership base, this will in turn benefit your ranking significantly! Therefore, you can see how these unstructured citations can be extremely valuable to your local search rankings.
Where To Find Both Structured And Unstructured Citations?
The structured citations are the most apparent and if you haven’t claimed the free listing you should do so NOW! The thing that will get you ahead of your competitors is finding and getting your business listed on the unstructured citations. This can be tricky but if you have a good network of websites, blogs, directories, or know people that do you should engage them to mention your business. Request for a complete citation (business name, address, & phone number) but any type of citation (complete or incomplete) will help.
Not All Citations Are Created Equal
The old saying “quality over quantity” holds true for citations. There is a huge spectrum between high quality citations and spammy citations (which can have a negative effect on your ranking). Reference back to the example under unstructured citations, a mention in The Globe And Mail is much more valuable than a mention on a blog who has 3 viewers or even worse a spammy directory which was created simply for link building, albeit low quality link building.
If you have any questions about citations or how to get your business on the front page of any search engine feel free to reach out to any one of our certified consultants – 1-888-986-7475.
Remarketing is a fantastic tool used by businesses who want to advertise their services online and stand out from their competitors. In the early days, it was used by many online-based or ecommerce businesses. Then we saw many major brands and national retailers utilize remarketing in their advertising efforts. Now we are starting to see many local-based businesses trying their hand in remarketing.
Any website that is part of the Google Adsense network. It ranges from large-trusted sources like the Globe and Mail to smaller blogger websites. Websites that contain adult content and explicit material are excluded.
Instantaneously increase your exposure
Your company is now being displayed on millions of websites across the net. As mentioned before, this includes large, trusted sources, which means your business will be seen next to well recognized and credible sources. Rather than someone seeing your website once and forgetting about you forever, they will see your ads all over the place and become much more familiar with your business.
Another second chance to sell a potential customer
If it’s a completely new visitor, chances are they found your website through some form of marketing. Whether it was search engine optimization, Adwords campaign, Facebook or even a billboard outside of your office, you paid some sort amount of money for that person to visit your site. You can amplify the return on investment on the marketing that brought the visitor to your website in the first place, by using remarketing. Sell to that visitor again by having display ads shown to them when they visit other sites. Having a compelling offer really helps here.
For example, maybe the website visitor for your cosmetic dentistry practice was just browsing. Later on, this person starts see ads with your practice and offers such as:
♦ Free Initial Consultation
♦ 25% Teeth Whitening
♦ $1000 Off Invisialign
These offers may compel users to not only click your ad and visit your site again, but also for them to make an inquiry and book an appointment.
Flexible and low cost structure
Not only is display advertising very cost effective, Google gives you 2 options in how you pay.
Cost Per Click – You only pay when someone clicks on your ad and visits your site. This is such an amazing form of advertising, just because if no one visits your website, you pay NOTHING. It doesn’t get much better than this. We recommend starting with this option, just because you have no idea whether a lot of people will actually click your ads or not. If, after you run the ads for a while, and you begin to realize you are getting many clicks (maybe you have a really cool ad, or compelling offer), we recommend switching to the option below
Cost per 1000 Impressions – You pay only when your ad has been displayed 1000 times. This means that tons of people could click on your ads, but you are only billed after your ads are displayed 1000 times. This is a great option once you know that your ads have a great click through rate, which can only be proven through time and testing.
“Pictures are worth a thousand words”
If you are using Adwords or relying on organic search engine listings, you are limited to text-based ads. This gives you very little flexibility to stand out from your competitors. With remarketing, you are using display ads that contain pictures, buttons, offers or whatever you’d like. You can grab the attention of a user much easier this way and also stand out from your competitors.
Whether it’s just a picture of yourself, your logo or some other clever display ad for your business, get out there and use remarketing to stand out from your competitors in your local area! As always, if you have any questions or need help getting started, feel free to contact the team at ClientFlo
Promoting yourself or your business has never been easier or more efficient than now with the advancement in social media marketing. Marketing your services online is so economical and easy to do almost anyone; even a beginner can now promote his/ her business or the services he provides efficiently. Not only businesses but professionals like doctors, dentists, nutritionists and physicians can also offer their services on online platforms.
Social media mediums like FaceBook, Instagram, Twitter, Snapchat etc. can help increase the clients in lesser time because they have millions of users per day. People nowadays want to know a little about the culture of a business, who the doctor is before consulting them, what kinds of products a company is offering, or what kinds of deals they are being offered. Showing all this to your desired clientele via targeted online marketing is the easiest and most cost-effective marketing technique. One only needs to develop a sound strategy to boost up the response towards the profile of the services you offer.
Here is how it actually works.
Because of its ever expanding exposure and appeal for many people, social media sites like Facebook, Twitter, Instagram etc. can provide any business with a number of audience and followers, provided the post regarding your services and the overall profile is optimized. A good profile, with complete details, interactive posts and interesting content is what attracts potential customers.
Statistically proven, it is a fact that social media marketing has resulted in marked improvement in the business sales. The same is true for the professional service providers, doctors, physicians, health care experts, etc. People have got to know about the specialists and have sought online free consultation with respective professionals. The interactive posts and pages have resulted in increased popularity of many professionals and have increased the sales up to 27 %
You can always market your services on different and multiple social media platforms; because they have interesting features that add to the spark of your posts. Insta has interesting filters, which can be applied to any photo related to events to make them more appealing. Facebook, Twitter and Instagram also use interesting hashtags to organize the events, conferences and throw the coverage to a wider range of audience. One only needs to be a little more strategic in the use of filters, and knowing which hashtags are more suitable and convincing with one’s posts. Remember that hashtags should be used with proper thought as they are a gateway to throw your posts to the search results
Nothing is hidden on social media marketing pages, and you can easily view all the marketing strategies of other doctors or health care professionals, i.e. prices, procedures, promotions, etc. This information is available on the social media profiles and one can use them to formulate his/her strategy of boosting the business. What’s more is that there is no restriction on you to interacting and converting the customers of rivals.
When you market on social media, you need your professional profile to be seen by a number of people. For this, you need to be seen at the optimum time. For example, when you need to reach out people working 9-5, you need to schedule the post just before the hour or immediately after work, so that the people who are checking their social media at those times get to see your posts. In short, scheduling the posts can increase your following and thus, social proof.
The key tool to increase the business worth is to stay consistent. Posting regularly about your services, some simple tips, home remedies for simple ailments, etc. will definitely attract an audience. Also, don’t repeatedly change your profile photo or the profile/ page name as constant changing may actually lead to losing the current likes and followers. It’s all about the branding.
Having influencers such as celebrities and subject matter experts promoting a business or product is one of the most effective and efficient ways to market, period. People trust people they know, and word of mouth recommendations go a long way. It is noteworthy that more the number of likes and followers, the more rapidly a profile becomes popular. Moreover, brand awareness regarding a specific health product or medicine can be boosted up to 33 % in just 6 months by using sound social marketing techniques.
These are the main points and some strategies which actually help you to boost the business or promote your professional skills. Social media marketing is not only cost effective, but also interactive and gains more clientele than TV or Print media advertisement.Subscribe!
There are 3 types of customers that visit your website. 1. Customers who are just browsing (not looking to take any action) 2. Customers who are interested, but have questions (need to speak to someone first) 3. Customer[...]
Here at ClientFlo we have the privilege of working with hundreds of clients across SEVERAL different industries. As a result, we have a wealth of data that can provide enhanced marketing insight when it comes to spend an[...]
There are thousands of ad targeting parameters and dozens of different ad formats we can use to target audiences on Facebook. But it requires a targeted Facebook marketing strategy to reach motivated and very specific se[...]
Whether you’ve just launched your new AdWords account yourself…or you’ve hired an agency like us. You are probably very eager to see new business driven to your website or maybe you’re an agency[...]
Have you ever worked with a company and had to speak with an “Account Manager” before? Most marketing companies have an “Account Manager” and a “Technical Manager”, you probably never knew about the 2nd guy, [...]
So let’s say you are a Paralegal in Toronto and want to market yourself using Google Adwords. You service clients in and around the GTA/York Region (Etobicoke, Woodbridge, Vaughan, North York, Scarborough, Richmond Hil[...]
Why Your Business Can Benefit From Citations Simply, a citation is anytime your business is mentioned on the web, whether a link is attached or not. There are many different ways your business can be mentioned; some exa[...]
Remarketing is a fantastic tool used by businesses who want to advertise their services online and stand out from their competitors. In the early days, it was used by many online-based or ecommerce businesses. Then we sa[...]
Promoting yourself or your business has never been easier or more efficient than now with the advancement in social media marketing. Marketing your services online is so economical and easy to do almost anyone; even a be[...]